MKTG5504 Big Data in Marketing (University of Western Australia): rated 4.0/5 overall across 1 review collected on UWA Wall.
MKTG5504 is a University of Western Australia course taught by the Business School in Management and Commerce. This page brings together its handbook details and what UWA students say about it.
Review data updated 2026-10-24.
Chinese title: 营销大数据
Type: Postgraduate unit
Credit points: 6
Subject area: Management and Commerce
Faculty: Business School
Level: Postgraduate Level 5
Handbook year: 2026
In this unit, students learn about the conceptual foundations of relationship marketing and customer relationship management. We will then explore the different types of website, social media and search engine big data that marketers have to work with, focusing on the 5Vs of big data; volume, velocity, variety, veracity and value.
MKTG5504 has 1 scored review: overall 4.0/5 (all out of 5; higher difficulty means harder).
Sources: 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 4.0/5).
On Reddit: "Hey, I have taken it. Its a mix of theory + technical (RStudio). It is comparatively easy to score a good grade in however I wasn’t a big fan of the instructor. Apart from that it is a lovely course if you like marketing!"
The course panel on UWA Wall shows every review and discussion in full.
Q: Is MKTG5504 worth taking?
A: Averaged over 1 review: overall 4.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG5504, and when is it offered?
A: MKTG5504 is taught by the Business School. Check the official handbook for the current year.
UWA Wall is an independent student community and is not affiliated with University of Western Australia.