MKTG2305 Marketing Research (University of Western Australia): rated 4.4/5 overall across 6 reviews collected on UWA Wall.
MKTG2305 is a University of Western Australia course taught by the Business School in Management and Commerce. This page brings together its handbook details and what UWA students say about it.
Review data updated 2026-10-24.
Chinese title: 市场调研
Type: Undergraduate unit
Credit points: 6
Subject area: Management and Commerce
Faculty: Business School
Level: Undergraduate Level 2
Handbook year: 2026
This is an introductory unit in marketing research. It provides an overview of the marketing research process and familiarises students with fundamental concepts of marketing research and frequently encountered research topics and techniques used in marketing practice.
MKTG2305 has 6 scored reviews: overall 4.4/5 · usefulness 4.6 (all out of 5; higher difficulty means harder).
Sources: 5 StudentVIP reviews (average 4.6 stars); 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 3.2/5).
On Reddit: "MKTG2305 is Marketing Research I think? It’s more of a stats unit than marketing ie involves interpreting data and making graphs/charts. Found it interesting but dropped it because didn’t have much time on my hands. So if you like statistics, go for it."
The course panel on UWA Wall shows every review and discussion in full.
Q: Is MKTG2305 worth taking?
A: Averaged over 6 reviews: usefulness 4.6/5, overall 4.4/5.
Q: Which faculty teaches MKTG2305, and when is it offered?
A: MKTG2305 is taught by the Business School. Check the official handbook for the current year.
UWA Wall is an independent student community and is not affiliated with University of Western Australia.