MKTG3307 Digital Marketing

MKTG3307 Digital Marketing (University of Western Australia): rated 4.0/5 overall across 4 reviews collected on UWA Wall.

MKTG3307 is a University of Western Australia course taught by the Business School in Management and Commerce. This page brings together its handbook details and what UWA students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 数字营销

Type: Undergraduate unit

Credit points: 6

Subject area: Management and Commerce

Faculty: Business School

Level: Undergraduate Level 3

Handbook year: 2026

Overview

In this unit, you will learn about a new digital mindset, business models and strategies within a rapidly evolving digital context. By blending theory and practice, this unit will take a holistic view of digital marketing where topics will include content marketing, social media, SEO, PPC and email marketing (amongst others).

MKTG3307 student reviews, difficulty and workload

MKTG3307 has 4 scored reviews: overall 4.0/5 · usefulness 4.0 (all out of 5; higher difficulty means harder).

Sources: 4 StudentVIP reviews (average 4.0 stars).

The course panel on UWA Wall shows every review and discussion in full.

MKTG3307 FAQ

Q: Is MKTG3307 worth taking?

A: Averaged over 4 reviews: usefulness 4.0/5, overall 4.0/5.

Q: Which faculty teaches MKTG3307, and when is it offered?

A: MKTG3307 is taught by the Business School. Check the official handbook for the current year.

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