MKTG2238 Marketing communications

MKTG2238 Marketing communications (University of Western Australia): rated 3.5/5 overall across 6 reviews collected on UWA Wall.

MKTG2238 is a University of Western Australia course taught by the Business School in Management and Commerce. This page brings together its handbook details and what UWA students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 营销传播

Type: Undergraduate unit

Credit points: 6

Subject area: Management and Commerce

Faculty: Business School

Level: Undergraduate Level 2

Handbook year: 2026

Overview

Marketing communications is one of the most prominent areas of marketing. There are many opportunities and issues in the fast-paced world of communications, which includes advertising, promotions, sponsorship, events, and public relations among others.

MKTG2238 student reviews, difficulty and workload

MKTG2238 has 6 scored reviews: overall 3.5/5 · usefulness 3.5 (all out of 5; higher difficulty means harder).

Sources: 4 StudentVIP reviews (average 3.5 stars); 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.5/5).

On Reddit: "It's a great marketing course, it provides pretty complete theoretical knowledge. I've had to take MKTG1203 and MKTG2238 as part of my business management major and if you like marketing, you'll love these units. Career prospects, however, are bleak. Marketing isn't as big as yo…"

On Reddit: "I did MKTG2238 last year sem 2. It was a decent unit and taught interesting concepts for sure. The exam and assignment were quite tricky and subjective. The assignment involved designing a poster for a particular product. Although they didn't grade you on your ability to use Pho…"

The course panel on UWA Wall shows every review and discussion in full.

MKTG2238 FAQ

Q: Is MKTG2238 worth taking?

A: Averaged over 6 reviews: usefulness 3.5/5, overall 3.5/5.

Q: Which faculty teaches MKTG2238, and when is it offered?

A: MKTG2238 is taught by the Business School. Check the official handbook for the current year.

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