MKTG1204 Consumer Behaviour (University of Western Australia): rated 3.7/5 overall across 26 reviews collected on UWA Wall.
MKTG1204 is a University of Western Australia course taught by the Business School in Management and Commerce. This page brings together its handbook details and what UWA students say about it.
Review data updated 2026-10-24.
Chinese title: 消费者行为
Type: Undergraduate unit
Credit points: 6
Subject area: Management and Commerce
Faculty: Business School
Level: Undergraduate Level 1
Handbook year: 2026
This unit introduces the fundamental concepts, principles and theories of consumer behaviour and their marketing implications. Topics include the consumer purchase decision-making process; and environmental and individual determinants of consumer behaviour.
MKTG1204 has 26 scored reviews: overall 3.7/5 · usefulness 3.9 (all out of 5; higher difficulty means harder).
Sources: 16 StudentVIP reviews (average 3.9 stars); 10 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.4/5).
On Reddit: "Got a 70 overall. I reckon the exam was a bit weird, thought I would’ve done better but I think I got a 66 and most of my friends found it a bit harder. I do think the markers are pretty harsh with this unit, even with the individual presentation bombed it lowkey - but I felt as…"
On Reddit: "Exam is stupidly disproportionately hard compared to the class work / lectures. Really feel like they didn’t prepare us for the style of questions beforehand. The poster / presentation project was okay, they just mark AI slop much more leniently compared to actual effort so a lo…"
The course panel on UWA Wall shows every review and discussion in full.
Q: Is MKTG1204 worth taking?
A: Averaged over 26 reviews: usefulness 3.9/5, overall 3.7/5.
Q: Which faculty teaches MKTG1204, and when is it offered?
A: MKTG1204 is taught by the Business School. Check the official handbook for the current year.
UWA Wall is an independent student community and is not affiliated with University of Western Australia.