MKTG5578 是西澳大学（University of Western Australia，UWA）的一门课，开设在Business School，属于 Management and Commerce 领域。这一页汇总它的课程目录信息和西澳学生留下的评价。
中文课名：商业关系管理
课程类型：Postgraduate unit
学分：6
课程领域：Management and Commerce
所属学院：Business School
层级：Postgraduate Level 5
目录年份：2026
This unit approaches the issue of managing clients for the long term from both a practical and theoretical perspective. Students cover topics such as relationship development, relationship maintenance, portfolio client management techniques, field sales management, client management within different cultural contexts and network management.
还没有西澳学生给 MKTG5578 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与西澳大学官方无隶属关系。