MKTG5501 整合营销传播 · Integrated Marketing Communications

MKTG5501 是西澳大学(University of Western Australia,UWA)的一门课,开设在Business School,属于 Management and Commerce 领域。这一页汇总它的课程目录信息和西澳学生留下的评价。

课程信息

中文课名:整合营销传播

课程类型:Postgraduate unit

学分:6

课程领域:Management and Commerce

所属学院:Business School

层级:Postgraduate Level 5

目录年份:2026

课程简介

Advertising, sales promotion, and other formats can be powerful influences of choice behaviour when applied at the appropriate time and to the right audience. International and subcultural markets introduce additional economic, cultural, technological, legal and political factors that further complicate the ability to provide an effective integrated marketing communications strategy for both for-profit and non-for-profit organisations.

学生评价、难度与工作量

还没有西澳学生给 MKTG5501 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

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